Moon Township, Pa. – The RMU Department of Athletics announced Wednesday it has partnered with EmpwrU to launch a new NIL program in support of all of its student-athletes. The collaboration provides true NIL marketing opportunities, education, mental wellness resources, scholarship support, employment and other needed services.

"We are excited to join forces with Vice President & Director of Athletics, Chris King, his executive staff and coaches," CEO of EmpwrU, Kerry Perry said. "Chris is one of the most visionary Athletic Directors I have met in all my years as a leader in college sports. He truly wants to make a difference in the lives of all the student-athletes both while they are at RMU and after they graduate." 
 
EmpwrU's unique model brings athletes and brands together to form true marketing partnerships through sponsorships. EmpwrU staffs a professional sales and activation team on-the-ground to ensure athletes receive the maximum value of their NIL and brands have access to athletes to reach their goals.
 
"RMU is excited to partner with EmpwrU to help maximize NIL opportunities for our student-athletes," RMU Vice President & Director of Athletics Chris King said. "Kerry Perry, CEO of EmpwrU, and her team will connect our athletes with brands in the marketplace and coordinate local and national deals for our athletes. EmpwrU provides a unique financial model and approach, not only with NIL opportunities, but also provides resources and services to address the holistic needs for all of our student-athletes.  As college athletics continues to evolve in the NIL space, the collaboration with EmpwrU and their leadership team is a game-changing commitment to RMU's student-athletes."
 
Perry knows the college sports space very well. As the founder and CEO of KP Sports, Perry's company partnered with Division I mid-major athletic programs and in nine years was acquired by multimedia rights company and industry leader, Learfield.
 
"Over the past few years, I have had a front row seat as a mentor, advisor and potential investor to many of the companies and organizations in the NIL space," Perry continued. "While there are some really great companies bringing interesting solutions to athletes, there is not one company or organization that is addressing the holistic needs of ALL student-athletes. We intend to fix that."
 
About Robert Morris University
From its fertile beginning as a men's basketball junior college powerhouse to one of the most diverse athletic programs in the Pittsburgh tri-state area, RMU offers 17 intercollegiate athletic programs, including the only NCAA Division I men's and women's hockey and men's lacrosse teams in the region. Over the last 46 years, the Colonials have claimed 53 conference regular season and 54 league tournament titles. RMU joined the Horizon League in 2020 for 10 of its 17 athletic programs, while football joined the Big South as an associate member. The RMU women's lacrosse program accepted an invitation to join the Mid-American Conference (MAC) as an affiliate member in 2020, and men's lacrosse joined the ASUN in 2021. The Metro Atlantic Athletic Conference (MAAC) serves as the home for RMU rowing, women's hockey is a member of College Hockey America (CHA) and the men's hockey program competes in Atlantic Hockey.
 
About EmpwrU
EmpwrU provides solutions that Empower, Educate and Ensure all athletes have access to NIL opportunities, education, mental wellness resources, scholarship support, and other services through an automated athlete-friendly platform. EmpwrU's goal is to ensure that all athletes receive the necessary resources and financial support to achieve a college degree and be better prepared for life after graduation.
 
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