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Robert Morris University Athletics

FORMULA: Name, Image, and Likeness

FORMULA Logo Sportfile

RMU Athletics announced March 13, 2023, through its partnership with INFLCR, the launch of the Bobby Mo Exchange, which allows student-athletes the opportunity to connect with local businesses and individuals for Name, Image and Likeness (NIL) deals.

The Bobby Mo Exchange is part the continued effort of RMU Athletics, led by the RMU School of Business, to promote FORMULA, a comprehensive development program that equips RMU student-athletes with the tools and resources to prepare and succeed in the era of Name, Image, and Likeness (NIL). The partnership between RMU Athletics and INFLCR started in 2021 and provides student-athletes with a digital platform and mobile app for tools for education and reporting on NIL activity and now includes the Bobby Mo Exchange.

The Bobby Mo Exchange will allow for businesses and individuals to reach out through the platform and connect with student-athletes. The businesses and individuals will be able to make proposals to student-athletes.

Through a collaboration with a growing list of university partners, led by the RMU School of Business, FORMULA will also leverage experts from a number of disciplines to identify opportunities to help guide student-athletes in the complex and ever-changing NIL environment, through live workshops and hands-on learning opportunities

Important Links 
- RMU Athletics Policy
- Name, Image, and Likeness Q&A
- Quick Guide to New Interim NCAA Policy
- NCAA New Interim Policy Key Takeaways
- Cycle of Individual Engaged in NIL Activities
- Video Resources

Student Athlete Empowerment (Name, Image and Likeness)
- The Bobby Mo Exchange

RMU ATHLETICS COMPLIANCE STAFF

Director of Compliance
TBA
Email: TBA
Office: (412) 397-4915

Compliance and NIL Coordinator
Emma Giller
Email: giller@rmu.edu
Office: (412) 397-4913