MOON TOWNSHIP, Pa. – TRUE Hockey has entered into a new multi-year partnership with RMU Athletics, beginning with the 2026-27 season. The collaboration makes TRUE the official hockey equipment partner for both the RMU men's and women's varsity hockey programs, uniting one of collegiate hockey's rising programs with the game's fastest-growing global brand.
 
Through the partnership, RMU enters TRUE's growing collegiate flagship program as a centerpiece partner — and makes history as the first women's Division I program in the country to do so.
 
"This is a transformative milestone for Robert Morris University hockey," said Chris King, Vice President and Director of Athletics. "By elevating our programs from a standard customer relationship with a legacy brand to a premier national flagship partner with an industry disruptor like TRUE Hockey, we are unlocking unprecedented value for our student-athletes. This partnership offers an unmatched economic and competitive benefit. It combines elite 'white-glove' customization with a national advertising subsidy that will amplify our recruiting reach, particularly among elite junior players in the USA Hockey pipeline who already trust TRUE gear. We are proud to position RMU on the cutting edge of sports technology and elite performance."
 
RMU student-athletes will have access to TRUE Hockey's full suite of premier equipment — from pro-level performance sticks and custom skates fitted through 3D anatomical scanning, to gloves, pants, and a complete goalie package trusted by over 50% of NHL goalies. The collaboration will provide both programs with top-tier products and technology trusted by players across professional and collegiate hockey, including an annual national advertising commitment from TRUE that will position RMU as the face of its national campaigns.
 
TRUE Hockey has become one of the most recognized brands in hockey, known for its innovation, elite-level craftsmanship, and custom equipment offerings. The company works with players at every level of the sport, serving as an official supplier to the IIHF, NHL, PWHL and an official partner of USA Hockey. Its elite professional roster includes NHL superstars like Mitch Marner and reigning Vezina Trophy winner Connor Hellebuyck, alongside PWHL MVP Natalie Spooner.
 
"We are thrilled to partner with the Robert Morris University Division I Men's and Women's Hockey programs in this multi-year agreement. RMU's commitment to excellence and the student-athlete experience aligns perfectly with our mission at TRUE, and we're excited to support both programs with our industry-leading, performance-enhancing products for years to come."
 
Dave McNally, EVP & Chief Commercial Officer, TRUE Hockey
 
The partnership further strengthens RMU Athletics' investment in its hockey programs as the Colonials continue building on their tradition of success on and off the ice. Both teams will begin utilizing TRUE Hockey equipment and services ahead of the upcoming season.
 
What They Are Saying About the TRUE Partnership
Logan Bittle, Head Women's Hockey Coach: "Our program is extremely excited for this partnership with TRUE Hockey. TRUE provides an exceptional custom service that will benefit our athletes tremendously. We feel that this partnership will not only allow for our players to be on the forefront of innovation and technology in this space, but it will also give our program a great deal of exposure in the hockey world."
Derek Schooley, Head Men's Hockey Coach: "Getting our players into TRUE Hockey gear is a huge win for the program. At this level, the equipment must be elite, and TRUE's focus on custom fit and innovation gives our student-athletes exactly what they need to compete. It's a great partnership that sets both of our teams up for success as we head into the season."
Alaina Giampietro, RMU Women's Hockey Captain: "It's an awesome opportunity for our program to showcase their gear. Being the first girls' team to wear TRUE gear at the NCAA Division I level is an honor and we are super excited to work with TRUE! I am personally looking forward to using the skates and sticks and getting a feel for how it will help us excel at a high level!"
Patrick Johnson, RMU Men's Hockey Captain: "We are very excited to partner with TRUE. The experience with the staff has been top class! Being able to represent their brand at the Division I level is exciting and everyone is ecstatic about the opportunity. Previously wearing TRUE skates, the personalization and custom fit is second to none, and I can't wait to get back in the boots and showcase all their gear!"
 
About RMU Athletics
Robert Morris University, located in Moon Township, Pa., sponsors 16 NCAA Division I varsity sports and primarily competes in the Horizon League, while men's and women's hockey compete in Atlantic Hockey America, football and men's lacrosse compete in the Northeast Conference (NEC), women's lacrosse competes in the Mid-American Conference (MAC) and rowing competes in the Metro Atlantic Athletic Conference (MAAC). RMU Athletics is committed to excellence in competition, in the classroom and in the community, striving to develop student-athletes into leaders on and off the field. The Colonials have earned conference championships across multiple sports and continue to build on a tradition of success through a championship culture, academic achievement and community engagement. For more information on RMU Athletics, visit RMUColonials.com.
 
About TRUE Hockey
TRUE is one of the world's leading global hockey brands defined by elite performance and innovation. Known as the #1 goalie equipment brand in the NHL and a leader in custom skates, TRUE delivers uncompromising fit, protection, and precision trusted by the game's best athletes. With unmatched quality across apparel and gear and a top official partnership with the IIHF, including the Olympics and World Championships, TRUE's mission is to be recognized as the #1 hockey brand in the world.